Social Intelligence · 2025/26
Social
Media
Report
Mar 30, 2026
12-Month Performance and Strategic Outlook
4 Platforms · 119.5M Reach · Three Growth Targets
Section 01
Executive Summary
Strategic conclusion · Channel priorities · Three operating principles · Apr 2025 – Mar 2026
Advisory
GT World sits mid-table.
The data shows exactly how to move up.
Across all four social platforms (YouTube, Instagram, TikTok and Facebook), GT World Challenge Europe ranks between 3rd and 7th in its competitive set. That is not a brand problem. It is a volume and format allocation problem. The engagement quality is already there: a 16% TikTok engagement rate, strong Instagram Reels performance, and a YouTube subscriber base approaching 1 million. The audience is engaged. There simply is not enough content being produced in the right formats, at the right frequency, across the full calendar year.
The single clearest finding from the data is that engagement rate is being maintained while the audience is small. That is the optimal position to be in before scaling. Comparable accounts that scale volume while maintaining ER become best-in-class assets, compelling purchases for any sponsor and powerful platforms in their own right. The window to do this cheaply and credibly is now, before the competitive set catches up on short-form formats.
The strategy is straightforward: maintain what works (race weekend content, ticket CTAs, the existing EU championship narrative), scale what is underleveraged (TikTok at 2.7 videos/week with 16% ER is the clearest single misallocation in the portfolio), and build for the full year (the off-season content gap between August and November is the largest addressable growth opportunity). Regional channel consolidation, moving to a Premier League model with @gtworldchallenge as the global primary, is a precondition for all of the above.
What this report covers
What the Data Tells Us Content Strategy Where You Will Go Competitive Set
Strategic Recommendation · Three Operating Priorities
01 · Build Better
Increase the share of high-yield content formats: Reels, TikToks, YouTube Shorts and stronger evergreen pillar series. Format mix matters more than raw volume.
FB Reels: 40% of views from 21% of posts
TikTok: 121K avg views/video · 16% ER
YT Shorts: 37.8K avg views per Short
02 · Build More (Selectively)
Increase output where return-per-post is highest · not uniformly. TikTok at only 2.7 videos/week is materially under-deployed relative to its 16% engagement rate.
TikTok: 2.7 vids/wk → target 7+ /wk
YouTube Shorts: increase clip-based output
Instagram: protect race-weekend cadence
03 · Build Year-Round
Reduce reliance on race weekends by formalising off-season content pillars. H2 growth softens materially · the biggest missed opportunity is off-season consistency.
Archive / heritage content
Driver personality & onboard series
Tech explainers · sim-to-real
Where You Will Be
YouTube 1M subscribers · current rate January 2027
YouTube 1M subscribers · Shorts prioritised August 2026
Instagram 2026 Season Target (@gtworldchallenge) · path to 1M 400K
TikTok 2026 Season Target · path to 1M (7+ videos/wk) 450K
Section 02
What The Data Tells Us
Strategic findings from the full 12-month data period
Race Weekends Drive Spikes
Every major peak across all platforms correlates with race weekends. June 2025 produced 9.6M Facebook views and 19.9K new Instagram followers in a single month · the year's highest performing period across all channels.
So What

The calendar is your content plan. That has to change.

Reels = 40% of Facebook Views
Reels generated 20.6M views from just 43 posts · 21% of the content mix. Photos generated 15.1M views from 142 posts. Short-form video delivers 3–4× the reach per post of static formats and should be the primary content lever.
So What

16% engagement at 2.7 videos per week is a resource allocation problem, not a content problem.

Instagram ER: Macro Tier Strong
2.71% engagement rate places GT World firmly in the "Strong" band for Macro accounts (100K–1M followers), where the benchmark is 1.5–3.5%. The top reel hit 4M+ views with 138K likes · demonstrating ceiling potential when content lands.
So What

Reels are 21% of posts and 40% of views. The format mix is wrong.

TikTok Engagement is Exceptional
16% combined engagement rate (likes+comments+shares/views) vs the industry average of 2–4%. The top video hit 2.05M views and 302K likes in April 2025. Race weekend spikes are clearly visible in the monthly trend data.
So What

Aug–Nov is the biggest missed opportunity in the calendar. It is also the easiest to fix.

European Core + Global Reach
Instagram's audience is 37% Western European · directly matching GT World's racing geography (Italy, France, Germany, UK). Facebook reaches a much broader global audience with Brazil #1 and Indonesia #2, indicating strong brand awareness beyond the core racing market.
So What

37% Western European on Instagram. The audience matches the racing geography exactly.

H2 2025 Off-Season Content Gap
Aug–Nov 2025 saw a sustained reduction in reach and follower growth across all platforms. TikTok dropped from 3.76M views in May to 511K in November. The off-season period represents the largest single opportunity to defend and grow audience · currently under-served by content volume and variety.
So What

Aug–Nov is the biggest missed opportunity in the calendar. It is also the easiest to fix.

Instagram Save Rate Signals Value
A 0.37% save rate indicates fans are actively bookmarking posts for re-consumption · a strong indicator of evergreen content value. Saves are a key signal for the Instagram algorithm and also flag content types worth amplifying through paid distribution or repurposing across other channels.
So What

0.37% save rate signals evergreen value. These are the formats to scale.

YouTube: 27.5M Period Views
857K subscribers and 27.5M views from 1,273 videos published in the period. 2.37% ER sits above the YouTube benchmark. Shorts (121 videos) lead average views at 37.8K. The top period video hit 973.7K views · a strong foundation for a 1M subscriber push with increased short-form cadence.
So What

27.5M views on 857K subscribers. The audience is there. Shorts will accelerate it.

Section 03
Content Strategy
Current narrative analysis · Recommended content pillars · Off-season growth framework
Current State · What the Data Shows
Strong Season Peaks · Single Narrative
The data shows a clear, consistent pattern: race weekend posts drive all major spikes across every platform. The dominant caption strategy is ticket sales · "Get your tickets →" drives the highest engagement, reach and follower acquisition events.

This works exceptionally well during season but creates pronounced valleys in H2 when the calendar is quiet. The line graph should look like an upward curve · instead it oscillates. The opportunity is to flatten the trough and amplify the peak.
Jun 2025
IG peak · 19.9K new followers
Spa 24H race weekend
9.6M
FB views · Jun 2025
Single race weekend
−86%
TikTok drop
May → November 2025
Recommendation
Keep the race weekend narrative and ticket-driving CTA · it's your biggest performance driver.

Introduce 5 complementary pillars that activate between race weekends. These build audience depth, broaden appeal, and create content that performs year-round.

Combined with increased reel cadence, this can flatten the off-season trough into an upward growth curve.
Content Pillars · Recommended Framework
Keep · Core
🏁
Race Weekend
The proven formula. Race build-up, live moments, podium content, behind-the-scenes pit lane, ticket CTAs. This is what drives spikes.
Cadence: Every race weekend · Formats: Reels, Stories, Carousels, Live
New Pillar
🏆
Pedigree
Show the history. Archive race footage, legendary battles, iconic cars from the GT3/GT4 era. Motorsport fans are deeply nostalgic · historical content creates emotional connection and performs year-round.
Cadence: 2–3×/week off-season · Formats: Short reels, throwback carousels
New Pillar
🎮
Learn to Race
Hot laps, onboard footage with no commentary · raw speed content. Let the car do the talking. High-rewatch videos that drive saves and shares. Pure motorsport for real fans.
Cadence: 2×/week · Formats: Reels (15–60s), raw onboard TikTok
New Pillar
🕹️
Be the Best
Sim racing to real racing. The journey from iRacing/ACC to a real GT3 car. Content for the aspirational audience who wants to be there. Sim split-screens, driver tips, mental performance.
Cadence: 1–2×/week · Formats: Series format, mini-docs, TikTok duets
New Pillar
🚗
Drive the Dream
From road to race. Real stories of GT World drivers who went from road cars to GT3. Spotlight on customer racing. Crossover content that speaks to high-performance car owners and aspiring racers.
Cadence: 1×/week · Formats: Long-form reels, YouTube mini-doc series
New Pillar
🔧
What Are You Working With
Go deep on the cars. GT3 car reviews, Manufacturer deep dives, tech breakdowns, aero explainers. For the enthusiast who wants to know everything about the machinery. Strong save and share signal.
Cadence: 1–2×/week · Formats: Long carousel, YouTube explainer, IG guide
Channel Advisories · Where Each Platform Needs to Go
YouTube · Current Rank: 3rd
Content direction needs to be more commercially focused
GT World ranks 3rd by both subscribers (872K) and annual views (27.5M), trailing FIA WEC and IMSA by a significant margin. The gap is not in volume: 1,288 videos published puts GT World ahead of most competitors. The gap is in per-video performance: avg views of 21,356 vs IMSA's 119,553 and FIA WEC's 118,238.

The path forward is a shift toward commercially focused content: localised videos featuring car YouTubers and influencers, structured manufacturer partnership content, and sim racing series that maintain posting cadence through the off-season. The relationship between manufacturers and local YouTube communities is an underused distribution channel.
Target: subscribers
1.65M+
Beat IMSA
Target: avg views
170K+
Beat IMSA
Target: Shorts views
172K+
Beat 24h Nürb
Target: % subs viewing
19.4%+
Beat IMSA
Actions
→Commission car YouTubers and influencers for localised content
→Build manufacturer partnership content pipeline
→Sim racing series to maintain off-season cadence
→Masterclasses and explainers with driver access
Instagram · Current Rank: 7th
Major audience crossover between regional channels must be resolved
GT World ranks 7th in both followers (223K) and total engagements (3.9M), well behind FIA WEC at #1 (1.31M followers, 19.2M engagements). The follower gap is significant but the deeper structural problem is the fragmented multi-account setup. The audience intelligence data confirms major crossover between regional accounts, which dilutes each channel's authority and splits the algorithm signal.

There are two credible paths. Option 1: consolidate content onto a single @gtworldchallenge primary and convert regional accounts into feeder channels before retiring them. Option 2: a Premier League model, one global channel posting universally resonant content, with regional accounts publishing locally optimised derivatives. The data supports Option 1 as the faster route to competitive follower counts.
Target: followers
1.31M+
Beat FIA WEC
Target: avg engagement
21.2K+
Beat FIA WEC
Target: eng rate
7.69%+
Beat IGTC
Two paths forward
Option 1 · Consolidate
Single @gtworldchallenge primary. Regional accounts become feeder channels then close. Fastest route to scale.
Option 2 · Premier League
Global primary + locally optimised regional derivatives. More resource-intensive but preserves regional relationships.
TikTok · Current Rank: 5th · Highest Priority
Underleveraged channel · the clearest single opportunity in the portfolio
GT World TikTok produces a 16% combined engagement rate against an industry average of 2–4%. Despite this, it is the most under-deployed channel in the portfolio at only 2.7 videos per week and 111 posts in the full period. The Supercars Championship, the category leader, posted 938 times. The gap is entirely a volume problem. The audience responds strongly when content is posted.

Note: 24h Nürburgring TikTok metrics are significantly inflated by Max Verstappen's involvement; those benchmarks are not representative of the competitive baseline.

The quickest win: repurpose best-performing Instagram Reels directly to TikTok. The format is identical and already high-performing. This alone can move posting frequency from 2.7 to 7+ videos per week with no additional production cost.
Target: fans
842K+
Beat Le Mans
Current freq.
2.7/wk
Target: 7+/wk
Current ER
16%
Industry avg: 2–4%
Avg plays/post
111K
Target: 340K
Actions
→Repost best-performing Instagram Reels immediately (zero production cost)
→Increase to 7+ posts/week minimum
→Raw onboard, speed-focused content. Let the cars do the talking.
→Driver personality content for off-season fill
Facebook · Current Rank: 5th · Primary Reach Platform
Scale reach · accept low engagement · focus on distribution
Facebook audiences across motorsport are generally unengaged; this is not a GT World problem, it is a platform problem. GT World's 543K page likes hold the 5th largest Facebook presence in the competitive set, and the GT World portfolio as a whole commands 24.3% share of page likes across all tracked motorsport accounts, the largest share of any single brand in the set.

The correct approach for Facebook is not to chase engagement rate but to use the platform as a reach amplifier. Posting cadence needs to increase significantly relative to the effort-to-result ratio. Reels generate 3–4× the reach of static posts at the same effort. Facebook remains the primary way to reach the global motorsport audience outside of Europe, with Brazil and Indonesia as the top two markets.
Portfolio share
24.3%
#1 in set
Target: page likes
1.4M+
Beat Supercars
Target: avg eng
2,520+
Beat FIA WEC
Key markets
BR · ID
Global reach
Actions
→Increase posting cadence (low effort-to-reach ratio makes volume viable)
→Prioritise Reels: 3–4× the reach of static posts
→Use as distribution engine for TikTok/IG content: repurpose, don't recreate
→Do not chase engagement rate. Measure reach and link clicks instead.
New Channels · Growth Pipeline
If engagement rate is maintained while scaling, GT World becomes best in class and a compelling sponsor asset

The long-term commercial thesis: brands pay a premium for audiences with high ER at scale. Right now GT World has the ER without the scale. The plan above closes the scale gap. Once scale is established, the next phase is expanding into new distribution channels, both streaming and short-video, to set up a regional content distribution pipeline.

Streaming (Phase 2)
Kick Twitch Substack Rumble Steam Deck + localised networks
Short Video (Phase 2)
Reddit RedNote Kakao + localised networks
Section 04
Where You Will Go
YouTube · TikTok · Instagram · current trajectories vs prioritised scenarios · 4.5-year interactive projection
Where You Will Be · Milestones at Current & Prioritised Rate
YouTube 1M subscribers · current rate
January 2027
YouTube 1M subscribers · Shorts prioritised
August 2026
TikTok 1M followers · 7+ videos/wk prioritised
~2 years
Instagram 2026 season target · @gtworldchallenge · path to 1M
400K
TikTok 2026 season target · 7+ videos/wk
450K
Section 05
GT World
All owned channels combined · Performance by account · Aggregate metrics · Interactive platform view
Account Structure

GT World currently operates as a distributed approach with different Instagram and Facebook pages per region · 5 active Instagram accounts with no primary, one TikTok account, one YouTube channel (@gtworld), and no primary Facebook page. Instagram and Facebook are being transitioned into global GT World Challenge accounts (@gtworldchallenge as primary), consolidating the brand under a single worldwide presence. All regional and sibling accounts will be moved into dormant feeder accounts that republish and drive content to the main account. The figures in this report reflect the single active account per platform.

Instagram
210.4K
@gtworldchallenge · Target: 1M
TikTok
227.5K
Target: 1M
YouTube
857K
@gtworld · Target: 1M subs
Facebook
543.1K
Primary reach platform
X / Twitter
90.8K
Maintenance only
Monthly Follower Growth · GT World EU · All Platforms
Apr 2025 – Mar 2026 · 12 Months
All data is for GT World Challenge Europe (EU flagship). TikTok data ends Nov 2025. X ends Feb 2026.
Section 06
The Growth Story
Monthly new followers by platform · Apr 2025 – Mar 2026 · All 5 channels
Full-Year Confirmed Follower Gains

Across confirmed channels, GT World added an average of 1,274 new followers per day during the period.

Section 07
Where GT World Stands
Single active accounts · Instagram · Facebook · YouTube · TikTok · March 2026

GT World is #6 in its competitive set today. The three growth targets in this report change that.

#AccountInstagramFacebookYouTubeTikTokTotal
Portfolio totals · combined accounts, not individually ranked
∑
WEC Portfolio Portfolio
FIA WEC · 24 Heures du Mans
 2,573,116 1,931,791 1,388,000 538,600 6,431,507
∑
GT World Portfolio Portfolio
Europe · America · Asia · Australia · 24H Spa · IGTC
 591,208 1,578,724 865,000 227,800 3,262,732
Individual accounts · ranked by combined reach
1IMSA1,051,451592,9281,650,000414,6003,708,979
2FIA WEC1,313,882601,0791,170,000538,6003,623,561
324 Heures du Mans1,259,2341,330,712218,000—2,807,946
4Supercars Championship535,9181,352,114305,000449,8002,642,832
5DTM625,266754,414377,000250,5002,007,180
6GT World Challenge Europe219,158542,574865,000227,8001,854,532
7Super GT334,549—388,00062,200784,749
8GT World Challenge America139,468540,996——680,464
9Nürburgring / VLN146,25879,953168,000—394,211
10CrowdStrike 24H Spa98,228203,481——301,709
11Intercontinental GT Challenge68,959204,052——273,011
12GT World Challenge Asia44,70473,831——118,535
13GT World Challenge Australia20,69113,790——34,481

Portfolio rows (∑) show combined totals across all component accounts, not individually ranked. GT World Portfolio = 6 properties; WEC Portfolio = FIA WEC + 24 Heures du Mans. Individual account rankings reflect single active account per platform. Competitor figures publicly reported Apr 11, 2026.

Section 08
Share of Voice & Growth Race
GT and Endurance category share of voice · Combined IG, FB, YT, TT reach · March 2026
Motorsport Category Share of Voice
GT World Portfolio is 3rd in the GT and Endurance Racing Category
Combined reach (IG, FB, YT, TT) across GT and Endurance motorsport properties. Formula 1 excluded. March 2026.
IMSA
19.3%
3,708,979
FIA WEC
18.8%
3,623,561
GT World Portfolio
17.0%
3,262,732
24 Heures du Mans
14.6%
2,807,946
Supercars Championship
13.7%
2,642,832
DTM
10.4%
2,007,180
Super GT
4.1%
784,749
NLS/VLN
2.0%
394,211
Competitor figures static, April 2026. Bar widths relative to category leader.
Platform-by-platform · Follower rankings · April 2026
YouTube Subscribers
1IMSA
1,650,000
2FIA WEC
1,170,000
3GT World EU
872,000
4Super GT
389,000
5DTM
377,000
624h Nurburgring
355,000
Instagram Followers
1FIA WEC
1,314,224
224 Heures du Mans
1,259,330
3IMSA
1,051,929
4DTM
625,412
5Supercars
536,232
8GT World EU
223,430
TikTok Fans
124 Heures du Mans
842,700
2FIA WEC
538,600
324h Nurburgring
503,500
4Supercars
450,100
5IMSA
414,600
7GT World EU
227,900
Facebook Page Likes
1Supercars
1,400,000
224 Heures du Mans
1,300,000
3DTM
754,000
4FIA WEC
601,000
5IMSA
593,000
6GT World EU
543,000

GT World EU single account only. Competitor figures from PDF competitive research, April 2026. Rankings by follower/subscriber count per platform.

Section 09
Facebook
Performance Analysis · Apr 2025 – Mar 2026 · 12 Months
Total Views
50.9M
Avg 139K/day
Interactions
918.9K
Likes, comments, shares
New Follows
52.0K
Net page growth
Total Followers
543.6K
Lifetime page followers
Engagement Metrics
137 posts analysed (Dec 2025–Mar 2026) · 543,588 followers · Page-level data 12 months
3.52%
Reach Engagement Rate
(Reactions + comments + shares) ÷ avg reach × 100
✓ Strong
Facebook page benchmark: 1–3%
28.9K
Avg Reach per Post
Unique accounts reached per post
5.3% of total follower base
Note: Post-level data covers Dec 2025–Mar 2026 (137 posts). Reels drive 40% of all views from just 21% of content. Facebook ER benchmarks differ from Instagram · reach-based ER (3.52%) is the primary performance signal.
Daily Views Trend · 12 Months
Daily New Followers Trend
Content Format Performance
Views by Format
Reels
20.6M
Photos
15.1M
Links
9.5M
Multi-photo
5.1M
Interactions by Format
Reels
561.5K
Photos
219.2K
Multi-photo
89.7K
Reels = 40% of views from 21% of posts
Top Posts by Reach
Dec 2025 – Mar 2026 · GT World Challenge Europe · 96 posts analysed
# Caption Type Published Reach Views React. Cmts Shares Clicks Dur. ER%
1🖼Photo(no caption)PhotosJan 03, 2026178.8K243.5K1.5K682588.0K-0.8%
2▶ReelsYou just let us know, @maxverstappen1 😉 #GTWorldEurope | #Spa24H 🎥 @r…ReelsJan 14, 2026172.4K231.4K7.8K153826.7K23s4.5%
3▶VideoLe premier virage du circuit Paul Ricard 😍 Plus très longtemps avant qu…VideosJan 27, 2026122.2K133.5K6.5K731771.1K30s5.4%
4🖼Photo(no caption)PhotosJan 20, 2026107.4K148.8K1.9K931023.3K-1.8%
5▶ReelsHere they come 😎 A view like no other for the race start at the Nürburg…ReelsFeb 09, 2026102.6K115.5K4.5K131001.0K16s4.4%
6▶VideoBouncing through 🔀 One of the views of the season, watching a train of …VideosFeb 18, 202680.8K86.0K4.5K812852929s5.5%
7▶Video59 cars. 6 hours. Paul Ricard. 🚀🇫🇷 We are just 13 Days away until it's …VideosMar 29, 202679.2K90.9K2.4K126264927s3.1%
8🖼Photo(no caption)PhotosJan 17, 202656.9K79.0K83215362.5K-1.5%
9🖼Photo(no caption)PhotosFeb 26, 202656.8K87.2K86962818.0K-1.5%
10▶ReelsWinning combination 😈 Ride onboard the #63 GRT Grasser Racing Team Lamb…ReelsJan 09, 202656.6K62.2K2.5K247870144s4.4%
11🖼Photo(no caption)PhotosFeb 26, 202654.2K78.2K766291491.3K-1.4%
12▶ReelsHeading out 🫡 #GTWorldEurope | #BrandsHatch #GT3 #MotorsportReelsJan 19, 202646.1K46.6K1.3K172469925s2.8%
13🖼Photo(no caption)PhotosFeb 04, 202645.9K60.6K70683321.2K-1.5%
14🖼Photo(no caption)PhotosFeb 07, 202645.5K65.6K1.5K9593.3K-3.3%
15▶VideoThey did not give an inch! 🤯VideosMar 29, 202644.9K48.4K1.2K15381.3K60s2.6%
Note: Post-level data Dec 2025–Mar 2026 only. GT World Challenge Europe page. ER% = Reactions ÷ Reach. Reels drive highest reach at avg 68.8K per post.
Next 12 Months

Facebook's role is reach amplification. Reels are 21% of posts and 40% of views. Shifting format mix toward Reels is the single highest-leverage action on this platform. Target: 60M views in the next 12-month period.

Competitive Analysis · Facebook
Apr 2025 – Apr 2026 · 11,969 posts across tracked pages · Source: Apify Facebook scraper
Page Followers Posts Avg Likes Avg Cmts Avg Shares Fan Growth
GT World EU542,5749308381341+0.7%
GTW America540,9964689825~0%
GTW Asia73,831450275214+2.0%
GTW Australia13,7903258334+1.6%
IGTC *204,0523781,6602581+0.3%
24H Spa203,4811221,0151666+0.4%
Supercars Championship1,352,1143,7631,0825845+39.1%
FIA WEC601,0791,1352,34540135+57.4%
IMSA592,9281,4001,7782682+63.4%
24h Le Mans1,330,7123551,90528175+5.8%
DTM754,4145791,5832339+16.6%
24h Nürburgring—3821,3923746—
Super GT—1,11140517—
Nürburgring / VLN79,9535293471615+6.6%
Avg Likes per Post · All Pages
Post Cadence (posts per year)
Section 10
Instagram
Performance Analysis · Apr 2025 – Mar 2026 · 12 Months
Total Reach
31.5M
Unique accounts reached
Interactions
1.96M
Likes, comments, saves
New Follows
127.9K
Avg 351/day
Total Followers
210.4K
Lifetime followers
Engagement Metrics
1,588 posts analysed · 210,446 followers (Macro tier)
2.71%
Engagement Rate
(Avg likes + avg comments) ÷ followers × 100
✓ Strong Performance
Macro tier benchmark: 1.5–3.5%
0.37%
Save Rate
Avg saves ÷ avg reach × 100
High-value evergreen signal
54.7K
Avg Reach per Post
Average unique accounts reached
26.0% of total follower base
Avg Per Post by Format · 911 GTW EU Posts · Mar 2025–Mar 2026 * GTW EU (gtworldcheu) data only
Format Posts Avg Views Avg Reach Avg Likes Cmts Shares Saves ER%*
Reel 345 136.2K 84.2K 8.8K 34 351 454 10.3%
Image 354 76.3K 39.2K 3.2K 19 114 98 8.7%
Carousel 212 75.2K 31.9K 4.1K 32 100 162 13.8%
Story 824 8.3K 7.5K - - - - -
ER% = (Likes + Comments + Shares + Saves) ÷ Reach × 100 · Avg across all posts: 10.39% (mean) / 9.58% (median) · Carousels lead on ER%, Reels lead on absolute reach
Daily Reach Trend · 12 Months
Daily New Followers Trend
Audience · Age & Gender
Men ~90% Women ~10%
18–24
31.2%
25–34
38.1%
35–44
17.7%
45–54
8.6%
55–64
3.2%
65+
1.2%
Top Countries
🇮🇹 Italy10.2% 🇺🇸 USA10.0% 🇫🇷 France9.4% 🇬🇧 UK7.9% 🇩🇪 Germany6.8% 🇧🇷 Brazil5.9%
Top 20 Posts by Views
794 unique posts analysed · Mar 2025 – Mar 2026
# Preview Caption Type Date Views Likes Comments Saves
1 Post The moment that changed it all… Pier Guidi, leading the 202…Reel06/18/20254.0M69.4K2534.7K
2 Post WHEEL BANGING 🥊🥊🥊 It’s the fight for the final step on the …Reel10/12/20251.9M138.5K3285.7K
3 Post Monza is brutal. On paper it might seem like a fast circuit…Reel06/02/20251.6M197.0K55016.5K
4 Post No words needed 😍 - @gtworldcheu X @circuit_spa_francorchamp…Reel06/26/20251.5M190.6K22711.0K
5 Post This is what it means. @grasserracingteam | #GTWorldEurope …Reel06/29/20251.4M122.2K2985.1K
6 Post Barcelona’s Endurance Winners 🇪🇸6️⃣ Six times has Barcelona…Image10/07/20251.3M24.9K36819
7 Post Shoutout to the mirror for not surviving that plot twist. @r…Reel05/03/20251.3M25.8K510
8 Post Pure emotion 🥹🎙️ Relive the moment Valentino Rossi scored h…Reel07/15/20251.1M97.2K7926.3K
9 Post RACING INTO RETTIFILO 🫨🔥 We are underway at Monza for the t…Reel06/01/2025960.1K85.3K2033.0K
10 Post Push push push 😭😭😭 José Close pushes his Ford Mustang acros…Reel06/24/2025862.2K51.6K1142.1K
11 Post #46 is SO back 🔥 You didn’t really think Vale would miss ou…Carousel04/10/2025858.5K15.2K780
12 Post Motorsport’s worst kept secret is finally OFFICIAL!!! Max jo…Carousel03/09/2026811.7K75.1K4410
13 Post Sharing these moments, together 🫶 Yes the cars, teams, and …Reel05/11/2025811.5K78.1K2304.6K
14 Post ✨ The Night at @crowdstrike24hoursofspa 🤯 🚁 : @dronec3cReel07/01/2025693.4K88.3K1040
15 Post NEW LIVERY 🎨🐎 The #65 Haupt Racing Team Ford Mustang will r…Carousel08/27/2025671.1K24.2K801.6K
16 Post Racing & Party 🤘🎆 #Crowdstrike #Spa24HReel06/28/2025645.8K56.8K1124.0K
17 Post We’ve waited four years. But the Toyota GR GT3 has AT LAST o…Carousel12/05/2025596.4K24.3K1381.1K
18 Post 🏆 SPA 24 HOURS - OVERALL WINNERS 🇧🇪 History. Lamborghini ha…Image06/29/2025562.9K10.2K100315
19 Post THEY’VE DONE IT! 👏🏆 Valentino Rossi and Raffaele Marciello …Reel07/19/2025528.5K16.7K150533
20 Post No one: Absolutely no one: Us: „Let’s take an iconic group s…Carousel06/25/2025505.8K39.6K1030
Section 11
TikTok
Performance Analysis · Apr 2025 – Mar 2026 · 12 Months
Video Views
19.9M
Avg 54.4K/day
Shares
172.8K
0.87% share rate
New Followers
126.8K
Avg 347/day
Avg Views/Video
121K
From 138 videos
Engagement Metrics
138 videos analysed · View-based ER (TikTok standard)
16.0%
Engagement Rate
(Likes + comments + shares) ÷ views × 100
↑ Exceptional
TikTok industry avg: 2–4%
0.87%
Share Rate
Avg shares ÷ avg views × 100
Distribution virality signal
121.0K
Avg Views per Video
Mean views across 138 videos
Top video: 2.05M views

TikTok industry average: 2–4%. GT World: 16%. This is not a content problem.

Deployment Gap

Current output: 2.7 videos per week. Target output: 7+ per week. The engagement rate justifies the investment. This is the most under-deployed channel in the portfolio relative to its performance.

Daily Video Views Trend · 365 Days
Daily New Followers Trend
Top 20 Videos by Views
138 videos analysed · Apr 2025 – Mar 2026
# Preview Caption / Title Date Views Likes Comments Shares
1 Video Hypnotic view😵‍💫 #fyp #fy #fyppp #foryour #foryourepage #gt…2025/04/212.1M302.3K85317.9K
2 Video Don’t blink or you’ll miss it👀 #GTWorldChEU #GT3 #Motorsport…2025/02/271.6M302.0K62621.8K
3 Video Take 20 seconds and enjoy the view🥺 #GTWorldEurope #GtWorld …2025/05/081.5M166.7K5457.0K
4 Video What a good trip for this tyre🫣 #GTWorldEurope #fyp #foryour…2025/07/311.4M152.7K47717.6K
5 Video Can’t wait to see this again🥺 #fyp #foruyou #fy #gt #gtworld…2025/03/25988.5K189.7K5178.8K
6 Video Chasing👀 #fyp #fy #fyppp #foryour #foryourepage #gtworldcheu…2025/04/27933.1K32.5K65838
7 Video Pit exit , raw sound👀 #GTWorldEurope #GtWorld #fyp #fy #fypp…2025/05/16658.1K71.7K2402.8K
8 Video Admin couldn’t help with this sound🤭 #GTWorldEurope #fyp #c…2025/09/23555.9K127.6K48518.9K
9 Video Did you spot the 2 cars on the left🤓 #GTWorld #GTWorldEurope…2025/06/04534.0K87.9K2784.0K
10 Video Just flying around🤓 #GTWorldEurope #fyp #carsoftiktoks #raci…2025/10/03505.6K85.9K1494.0K
11 Video Definitely no sun for this first day of Prologue but some pr…2025/03/10411.0K93.6K1083.9K
12 Video Just a peaceful view🤓 #GTWorldChEU #GT3 #Motorsport #fyp #gt…2025/03/08269.0K58.6K1502.5K
13 Video Sprint cup done and dusted and what an action packed weekend…2025/09/29264.0K66.5K932.6K
14 Video Thing to live once : #spa24h parade😮‍💨 #GTWorldChEU #GT3 #Mo…2025/03/03216.7K40.0K762.0K
15 Video Only 3️⃣ more DAYS until we hit back the track for the Prolo…2025/03/07216.1K43.9K992.5K
16 Video The weekend begins 🎶 #GTWorldEurope #fyp #carsoftiktoks #car…2025/08/30215.1K52.0K1692.8K
17 Video On the edges🥹 #GTWorldEurope #fyp #carsoftiktoks #racing #fo…2025/09/01205.7K25.9K146862
18 Video Do you think we look good?🥺 #GTWorld #GTWorldEurope #fyp #fy…2025/05/03202.5K39.8K1001.3K
19 Video Train coming up🚂 #GTWorldEurope #fyp #carsoftiktoks #racing …2025/09/12179.8K33.5K1041.8K
20 Video Battle scars 🤺 #GTWorld #GTWorldEurope #gtworldcheu #gtworld…2025/06/03178.9K26.1K401.1K
Next 12 Months

TikTok moves from 2.7 to 7+ videos per week. At current ER this unlocks an estimated additional 8–10M views per year. Target: 450K by end of the 2026 season · the first milestone on the path to 1M.

Section 12
YouTube
Performance Analysis · Apr 2025 – Mar 2026 · 12 Months
Subscribers
857K
Channel total (all-time)
Period Views
27.5M
Mar 2025 – Mar 2026
Period Videos
1,273
Published in period
Avg Views/Video
21.6K
Across 1,273 videos
Top Video Views
973.7K
Race 1 · Mandalika · Asia
Channel Trajectory

The GTWorld YouTube channel is on course to cross 1M subscribers in January 2027 at current trajectory · or August 2026 with increased Shorts output. At 857K subscribers and 214M lifetime views it is already the largest GT racing channel on YouTube. The 1M milestone unlocks algorithm distribution benefits and positions the channel as the definitive home of GT racing content online.

The Shorts Opportunity

Shorts are 9.5% of videos and generate the highest average views of any format. Increasing from 121 Shorts per year to 3+ per week adds an estimated 3.9M additional annual views with no additional production cost.

Engagement Metrics
1,273 videos in period · 857K subscribers · Mar 2025–Mar 2026
2.37%
Engagement Rate
(Avg likes + avg comments) ÷ avg views × 100
✓ Strong
YouTube benchmark: 1–4% is strong
2.33%
Like Rate
Avg likes ÷ avg views × 100
503.9 avg likes per video
21.6K
Avg Views per Video
Mean across 1,273 period videos
Top video: 973.7K views
37.8K
Shorts Avg Views
121 videos <60s · highest avg format
vs 23K long-form · 9.2K mid-length
Format breakdown: Shorts (121 videos) avg 37.8K views · Long-form live streams (892 videos) avg 23K views · Mid-length highlights (260 videos) avg 9.2K views. Live race streams dominate total view count. Shorts outperform per-view basis.
Top 20 Videos · Mar 2025 – Mar 2026
1,273 videos published in period · Thumbnails link to YouTube
# Thumbnail Title Date Views Likes Comments Duration
1thumbnailLIVE | Race 1 | Mandalika | GT World Challenge Asia 202…2025-05-10973.7K15.3K8941:42:30
2thumbnailLIVE | Race (First 11 Hours) | Meguiar’s Bathurst 12 Ho…2026-02-15829.8K20.9K14311:55:01
3thumbnailLIVE | Race 1 | Sepang | GT World Challenge Asia 20252025-04-12566.3K5.4K911:44:45
4thumbnailExtended Highlights | Race | Nürburgring 2025 | GT Wor…2025-09-01464.8K6.0K9126:44
5thumbnailLIVE | Race | Monza | GT World Challenge Europe powered…2025-06-01356.3K5.7K474:10:50
6thumbnailExtended Race Highlights | Monza 2025 | GT World Challe…2025-06-02339.7K3.8K7640:04
7thumbnailLIVE | Race | Silverstone 500 | British GT 20252025-04-27280.4K3.4K243:37:21
8thumbnailLIVE | Race | Circuit Paul Ricard | GT World Challenge …2025-04-12267.9K5.5K577:10:36
9thumbnailLIVE | Race 2 | Mandalika | GT World Challenge Asia 202…2025-05-11261.7K5.5K3351:42:46
10thumbnailLIVE | Race | Indy 8 Hour 2025 + IGTC + GTWC America2025-10-19261.5K5.1K659:20:42
11thumbnailLIVE | Race 1 | Brands Hatch | GT World Challenge Europ…2025-05-04256.1K3.6K421:51:21
12thumbnail🇬🇧 LIVE | Race | Suzuka 1000km | Intercontinental GT Ch…2025-09-14234.7K5.9K628:00:29
13thumbnailHUGE Drama as Aston Martin Rolls in P1 Battle! | ADAC R…2025-06-22227.7K2.4K5478:27
14thumbnailCarnage on the Mountain | 2026 Bathurst 12 Hour + #IGTC2026-02-15213.4K2.6K6791:15
15thumbnailLIVE | Race | Nürburgring | GT World Challenge Europe p…2025-08-31199.5K4.3K544:05:36
16thumbnailIncredible angle, INCREDIBLE overtake! 😮‍💨2026-03-06191.8K4.7K570:19
17thumbnailLIVE | Practice 5+6 | Meguiar’s Bathurst 12 Hour + #IGT…2026-02-14188.9K4.4K193:54:21
18thumbnailMassive fireball crash at Misano. Driver walks away!2025-07-20180.9K2.5K1851:02
19thumbnailLIVE | Race 2 | Brands Hatch | GT World Challenge Europ…2025-05-04179.0K3.6K252:11:31
20thumbnailLIVE | Race | Donington Park | British GT 20252025-04-06179.0K3.1K292:40:30
Next 12 Months

1M subscribers. The path is clear · more Shorts, same live race output, same highlight cadence. No new resources required. Reallocation only.